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, by Dan Olsen
Download PDF , by Dan Olsen
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Product details
File Size: 5799 KB
Print Length: 307 pages
Publisher: Wiley; 1 edition (May 27, 2015)
Publication Date: May 27, 2015
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00SZ638C8
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This book is without a doubt one of the most useful guides I’ve ever read when it comes to applying Lean Product concepts to real-life situations. It guides you through a step by step (it’s a playbook!) strategy for helping you build better, more innovative products, and while you are reading it, it gives you key examples and engaging stories to illuminate each of the steps. Contrary to other “business†books I’ve read, this one is directed and insightful (and entertaining!), making me want to continue reading, and more importantly, enabled me to immediately utilize the strategies.The book offers a combined discussion of Lean Product process, UX Design, Agile Development, and Analytics, which truly covers everything you need to know to build great products that customers will love. One of the key ideas of the book revolves around Product-Market fit, and how to achieve it using a 6-step process. The steps are clear and concise, and the examples and included figures are very tangible and easy to understand.Additionally, this is one of the few books I’ve come across that clearly explains and puts into the proper context how to think about things such as UX design (a 4-layer model of conceptual design, information architecture, interaction design and visual design), User testing (and various methods of doing it quickly and cheaply), Personas, the Kano model, Kanban, and Scrum, to name a few. Whether you’ve already successfully implemented Lean Product principles, are looking to start, are having trouble applying the concepts, or maybe you just aren’t sure where to begin, I highly recommend this book.
This is one of three books that every entrepreneur should read. The first two are The Lean StartUp by Eric Ries and The Phoenix Project by Gene Kim, Kevin Behr and George Spafford.In the Lean Product Playbook Dan provides you almost a step by step instruction set for the on the ground game of building a product and taking it to market. Be warned of one thing while you read, before you start saying "Well yeah in that case it would work like that but what about x?" make sure you read the entire chapter. 99% of the time Dan will answer that exact question before the chapter is done. It was kind of like he was reading my mind while I was reading the book. Very strange but in a good way.I purchased this book because Dan was coming to town to speak at a local meetup and I wanted to better understand his talk. What ended up happening is a major course correction for my product development. Only time will tell if this was a good idea but I'll have to say I feel much more confident in using the methods outlined in this book.
A lot of other reviews state that this book is a must for product managers... I disagree. I think it's a must for executives, entrepreneurs, and designers as well. I've had the pleasure of seeing Dan speak and walked away with a lot of nuggets of truths on launching products successfully with iterative cycles. It's great he's taken the time to write a comprehensive book that covers A-Z on lean product methodology. The interesting thing about Lean is that it's not just a product methodology. You will learn many lessons on how to apply to improve operations, processes, and virtually all aspects of your company.
Most new products (70-80%) fail in the market. And most of these products don't fail because they were built or marketed poorly; they fail because they are the wrong products to start with. Products that people don't really want or need (despite what they may have thought or blurted out during focus groups.)A great product-market fit is a rare beast and most companies discover too late that they've spent months or years developing and perfecting a product that the market does not care about.The Lean Startup approach has, deservedly, gained a lot of recognition and praise for helping entrepreneurs and innovators minimize their chances of failure by focusing them on validating their ideas before over-investing in them. But I've seen many entrepreneurs talking the Lean Startup talk and not walking the walk. Not because they do not WANT to, but because they are not sure HOW to. Experienced people have a hard-time giving up their old ways, and first-timers are not sure where to start.This is where Dan Olsen's book comes in. Dan guides you, step-by-step–and with a lot of examples and case studies–through the Lean Product process. The thing I liked best about "The Lean Product Playbook" is that, unlike many business books, there is no fat in it: it's a LEAN book about LEAN product–the opposite of those books that take one concept that can be explained in 10 pages and turn it into a 300-page book through repetition and filler material. Every chapter and every section contains clear and actionable instructions on what to do, what to measure and how to make sure you don't fool yourself.Winning in the market with a new product is a challenge, but Dan Olsen is a great coach and if you follow his advice and techniques you will be in a great position to beat those terrible odds for market success that I mentioned at the beginning of this review.Bravo "coach" Dan, and thank you for sharing your playbook with us!
I read this book because of the positive reviews but fail to any new insight. It is a repackaging of Lean Startups, why you should AB test, Dave McClure's AARRR metrics, Agile development, etc. If you are brand new to Product Management and the year is 2011, then you should buy this book.Else, read up on blogs by modern product practitioners like First Round, Des Traynor, etc and give this a wide berth.
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